Sysomos is the world’s largest independent social intelligence platform, helping more than 1,400 brands and agencies make sense of social data - enabling them to find, understand, and engage with the audiences that matter most – by offering a comprehensive set of solutions that support advanced social analytics and management needs.
To stand out in a fiercely competitive marketplace, Sysomos required more than the best technology and data, it needed a marketing strategy that delivered immediate awareness and sales-ready leads without losing focus on long-term brand equity and customer relationships.
Customer research revealed that Sysomos clients - marketing managers, ad agency account executives, brand planners and public relations associates - longed for straight answers and turnkey solutions to help leverage social media and big data for their business objectives.
We created and optimized a content marketing program to deliver a litany of valuable information for Sysomos consumers: Tip sheets, white papers, videos, testimonial interviews, infographics and webinars.
Each piece of content was designed to highlight Sysomos as a trusted social media information partner.
Armed with this arsenal of content, we socialized, advertised, publicized and optimized the entire program to ensure Sysomos reached the right people, at the right time with the right messaging.
Every piece of messaging was tailored to nurture potential customers on their journey toward Sysomos.
To quote Sysomos’ VP of Sales, “We crushed it!”
Within a year of launching the campaign, Sysomos’ online sales revenue catapulted 300% while dropping the cost per lead by 1,000% since inception.